Ways to Grow Your Audience
How do I connect with my audience?
When starting a podcast, it’s important to remember to be patient. It takes time to attract your target audience and grow your audience. Gathering new listeners can feel like a difficult task; that’s why we’ve got a few tips to help you grow your audience!
To learn how to reach your audience, check out my list below.
Get to know your audience
Before you can grow your audience, you have to know your audience! Research your audience to learn their interests, demographics, etc. This will help you know how to reach them.
Create additional content
By creating additional content, you are offering more opportunities to promote your show. You can create a blog, show viewers behind-the-scenes, a website, or use funny memes to promote new episodes. If you need help with content ideas, try looking at a content calendar.
Co-host or be a guest on someone else’s podcast
Being a guest on other people’s podcasts is a great way to showcase your business, grow your audience, and support others in your community.
Be consistent
Remember, consistency is key! Try to stick to a set schedule, so your listeners are always ready for your next episode.
Use data
By checking your analytics, you can learn more about how many people are tuning in, when is the best time to post, your highest-ranking episodes & posts, and so much more! This will help you learn what works best for your podcast.
The most important step is to be true to yourself and be genuine about your actions. Don’t think about going viral or compare your numbers to your peers. You will forget about your mission and forget the sole purpose of why got started in the first place.
Just be consistent and people will find you. That one person that showed up on your live will tell someone, and that person will eventually tell someone. That's how you grow, organically.