The Podcast-to-Profit Workbook
Launch a Podcast That Works for Your Business
Build a podcast with a clear purpose, strategic funnel, content plan, and 90-day launch roadmap.
End-of-Year Special
Launch a Podcast That Works for Your Business
Your podcast should be more than another platform to maintain.
The Podcast-to-Profit Workbook is a strategic guide designed to help you build a podcast with a clear purpose, connect it to your business goals, and create a plan for turning your podcast into a meaningful marketing and relationship-building tool.
Inside, you'll work through:
Your podcast's purpose and primary business goal
Your ideal listener and podcast promise
Your podcast concept and content pillars
How to connect your podcast to a business funnel
Calls to action, lead magnets, and nurture strategies
Strategic guest and relationship opportunities
Your first 10 episodes
A practical 90-day launch plan
Metrics that help you measure business impact
Plus 2 Hours of Training Workshops
Your purchase includes two in-depth training workshops:
Launch Ready: How to Start Your Podcast in 90 Days
A 60-minute workshop covering the strategy, preparation, production, and launch process.
From Podcast to Pipeline: How to Turn Your Podcast Into a Multi-Channel Marketing Engine
A 60-minute workshop showing you how to turn podcast episodes into content, build authority, create opportunities, and connect your podcast to your broader marketing strategy.
Everything you need to move from podcast idea to strategic launch.
End-of-Year Special
$297 promotional price
$697 standard price
This special promotional price is available as part of the end-of-year sale.
Includes: Guided Workbook + 2 Hours of Training Workshops
2 Hours of Training Workshops + Guided Workbook
Created by Brianna Jovahn, Certified Podcast Growth Coach & Founder of What's Good Productions.
A PODCAST WITH A PURPOSE
Your Podcast Should Have a Job
Your podcast shouldn't exist simply because everyone says you should have one.
What is this podcast supposed to do for my business?
A strategic podcast can help you:
Build authority and trust
Build valuable relationships
Attract the right audience
Support your sales process
Generate leads
Open doors to partnerships and opportunities
It's not about building the biggest podcast. It's about building a podcast that supports your business.
THE STRATEGY
Turn Your Podcast Into a
Business Asset
CONTENT →
PODCAST →
CTA →
LEAD →
RELATIONSHIP →
OFFER
Create valuable content. Build authority through your podcast. Give listeners a clear next step. Move interested listeners into a deeper relationship. Connect that relationship to your products, services, or opportunities.
You don't need to sell something in every episode. You do need to create an opportunity for the relationship to continue.
INSIDE THE WORKBOOK
What You’ll Build
Foundation
01
Define your:
Business goal
Ideal listener
Podcast promise
Show concept and format
Core content pillars
Funnel
02
Build your:
Podcast-to-business funnel
Call to action
Lead magnet opportunities
Nurture strategy
Guest and relationship strategy
Launch & Measure
03
Create your:
First 10 episode ideas
90-day launch roadmap
Launch checklist
Podcast business
scorecardMetrics beyond downloads
INCLUDED TRAINING
Two Hours of Training
▶️ LAUNCH READY
How to Start Your Podcast in 90 Days
Build your foundation, plan your production process, map your first 90 days, and launch strategically.
60-minute training included.
▶️ FROM PODCAST TO PIPELINE
How to Turn Your Podcast Into a Multi-Channel Marketing Engine
Learn how to repurpose episodes, use strategic CTAs, build authority, create opportunities from guest relationships, and connect your podcast to your broader marketing strategy.
60-minute training included.
BUILD A PODCAST AROUND YOUR BUSINESS.
WHO IS THIS FOR?
✓
Entrepreneurs ready to launch a podcast
✓
Coaches and consultants who want to build authority
✓
Experts and service providers who want to attract the right audience
✓
Business owners who want their podcast to support their existing offers
✓
Podcasters without a clear business strategy
Certified Podcast Growth Coach
MEET BRIANNA JOVAHN
Brianna Jovahn founded What's Good Productions after seeing talented business owners launch podcasts with great ideas, only to become overwhelmed by editing, content, promotion, and a lack of clear strategy.
Through What's Good Productions, Brianna combines podcast production, strategy, and content to help businesses turn their ideas into content that supports their bigger goals.
Podcast Host • Speaker • Founder, What's Good Productions
FEATURED / RECOGNIZED BY:
THE PODCAST-TO-PROFIT WORKBOOK
How to Launch a
Podcast as a Funnel for Your Business
2 Hours of Training Workshops + Guided Workbook
End-of-Year Special
Launch a Podcast That Works for Your Business
Your podcast should be more than another platform to maintain.
The Podcast-to-Profit Workbook is a strategic guide designed to help you build a podcast with a clear purpose, connect it to your business goals, and create a plan for turning your podcast into a meaningful marketing and relationship-building tool.
Inside, you'll work through:
Your podcast's purpose and primary business goal
Your ideal listener and podcast promise
Your podcast concept and content pillars
How to connect your podcast to a business funnel
Calls to action, lead magnets, and nurture strategies
Strategic guest and relationship opportunities
Your first 10 episodes
A practical 90-day launch plan
Metrics that help you measure business impact
Plus 2 Hours of Training Workshops
Your purchase includes two in-depth training workshops:
Launch Ready: How to Start Your Podcast in 90 Days
A 60-minute workshop covering the strategy, preparation, production, and launch process.
From Podcast to Pipeline: How to Turn Your Podcast Into a Multi-Channel Marketing Engine
A 60-minute workshop showing you how to turn podcast episodes into content, build authority, create opportunities, and connect your podcast to your broader marketing strategy.
Everything you need to move from podcast idea to strategic launch.
End-of-Year Special
$297 promotional price
$697 standard price
This special promotional price is available as part of the end-of-year sale.
Includes: Guided Workbook + 2 Hours of Training Workshops
Your purchase includes:
✓ Complete Podcast-to-Profit Workbook
✓ 60-minute Launch Ready training
✓ 60-minute From Podcast to Pipeline training
✓ Podcast purpose and business goal exercises
✓ Ideal listener and podcast promise framework
✓ Podcast funnel and CTA planning
✓ Strategic guest and relationship planning
✓ First 10 episode framework
✓ 90-day launch roadmap
✓ Podcast business scorecard
FAQ
FRQUENTLY ASKED QUESTIONS
-
Yes. The workbook is designed to help you build the strategic foundation before you launch, so you know what your podcast is supposed to accomplish from the beginning.
-
You can still use the workbook to evaluate your existing show, clarify its business purpose, strengthen your funnel, plan future episodes, and create a more intentional content strategy.
-
No. The purchase includes the guided workbook plus two 60-minute training workshops designed to help you work through the strategy and put it into action.
-
No. The workbook walks you through the strategic decisions you need to make before and during your launch.
-
The focus is on podcast strategy, business alignment, content, and launch planning. You don't have to become an expert in every production task. The workbook also helps you identify where bringing in support may make sense.
-
No. The goal is to give you a strategic foundation for building a podcast that supports your business. Your results will depend on your audience, offer, content, execution, promotion, and overall business strategy.
Your Podcast Isn't the Business.
It's Part of the Business.
Build it accordingly.
Launch a Podcast That Works for Your Business
Your podcast should be more than another platform to maintain.
The Podcast-to-Profit Workbook is a strategic guide designed to help you build a podcast with a clear purpose, connect it to your business goals, and create a plan for turning your podcast into a meaningful marketing and relationship-building tool.
Inside, you'll work through:
Your podcast's purpose and primary business goal
Your ideal listener and podcast promise
Your podcast concept and content pillars
How to connect your podcast to a business funnel
Calls to action, lead magnets, and nurture strategies
Strategic guest and relationship opportunities
Your first 10 episodes
A practical 90-day launch plan
Metrics that help you measure business impact
Plus 2 Hours of Training Workshops
Your purchase includes two in-depth training workshops:
Launch Ready: How to Start Your Podcast in 90 Days
A 60-minute workshop covering the strategy, preparation, production, and launch process.
From Podcast to Pipeline: How to Turn Your Podcast Into a Multi-Channel Marketing Engine
A 60-minute workshop showing you how to turn podcast episodes into content, build authority, create opportunities, and connect your podcast to your broader marketing strategy.
Everything you need to move from podcast idea to strategic launch.
End-of-Year Special
$297 promotional price
$697 standard price
This special promotional price is available as part of the end-of-year sale.
Includes: Guided Workbook + 2 Hours of Training Workshops